Witty Witch
"Creative ideas, scalable systems."
A marketing and technology agency built for brands that want to grow without losing their soul. We combine editorial strategy with engineering discipline — because good ideas deserve good
systems.
MISHITA'S ROLE
House of Resha
"Identity. Elegance. Emotional luxury."
Fashion is not about what you wear — it's about what you say without speaking. House of Resha creates pieces that carry meaning, made for people who understand that dressing well is a form of self-respect.
MISHITA'S ROLE
FROM THE GROUND
Lessons from building
01 The person who understands the problem is rarely the one writing the brief.
02 Raising money is a distraction from building product. Most of the time.
03 You will not feel ready. Build anyway.
04 The best teams I’ve worked with shared one thing: they argued well and forgave fast.
05 Culture isn’t what you say in the all-hands. It’s what you do when things get expensive.
06 Every business is eventually in the relationships business.
Let's build something
Open to collaborations
If you're building something interesting and want a thinking partner, advisor, or collaborator — I'd love to hear about it.